Domtar Paper Advocacy Campaign​ : PAPER Because 

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Mower Agency developed the "PAPER Because" campaign for Domtar, a global leader in paper manufacturing, designed to remind consumers that the printed (and written) word on paper is still vital in this digital age. The campaign consists of a number of advertisements, events and initiatives to highlight paper's importance in our lives. The campaign garnered coverage in major U.S. and Canadian media outlets, including The Wall Street Journal, The New York Times, USA Today, Newsweek, The (Toronto) Globe & Mail, Fast Company, Communication Arts, Audubon, National Geographic and others.

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The PaperBecause campaign has also won a number of the most prestigious awards in marketing, including a Silver Lion at the Cannes Lions International Festival of Creativity in the Mobile Services category for Domtar’s Project Learning Curve (effort to increase handwriting among students), a bronze Clio award in the Digital category, a Merit Award for Product and Mobile Integration from The One Show, Best of Show at the Business Marketing Association (BMA) of New York City ACE Awards; three awards from the BMA’s B2 Awards; and awards from the Association of Independent Creative Editors and the Printing Industry of the Carolinas. The Graphic Arts Show gave Domtar its “Positively Print” award in recognition of the variety of ways print effectiveness is being promoted through the campaign.